“New! Improved! If you liked Mission Accomplished!... You’ll love The Baghdad Surge! Featuring More Troops! New Generals! A Super-Maliki! New Anti-Iran Anti-Syria Anti-Al Qaeda Ingredients!”
The Karl Rove Ad Agency never sleeps, and neither does the Pitchman-in-Chief.
If the product isn’t moving, repackage and re-market.
It worked in September, 2001 when White House Chief of Staff Andrew Card told the New York Times, “From a marketing point of view, you don’t introduce new products in August.”
Now sales have slipped, the show has jumped the shark, ratings are down, and a hot new shop on Capitol Hill is getting all the buzz.
We need a killer campaign to get our Republican reps revved to juice up the old customers and promote new sales.
When the going gets tough, the tough get going….with more of the same.
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