Talk about die-hards: The GOP’s piss-on–the-public pollster/pundit Frank Lunz unveils his strategy to keep the White House in ’08. It gets a tad twisty, of course, so follow closely:
Play the “fed up with Washington” card: “Democrats blew into Washington in 2006 as a breath of fresh air in response to Republican scandal, Republican budget mismanagement and a Republican war. But in recent weeks, that freshness has turned stale.”
Sell the voters hope: Luntz says focus groups have been saying, "Don't tell us what George W. Bush did wrong. Tell us what you will do right. Don't talk about the past. Tell us about the future."
Be authentic, even if you have to fake it: Don’t try to “recapture a mood that has long since gone by...the Republican candidate should seek to lead like Reagan, not be Reagan.”
Win Ohio: Give them “a culturally conservative message fused with government accountability and economic opportunity specifically tailored to voters in the industrial heartland.”
Luntz, whose specialty is inverting the truth (“global warming” to “climate change”), is bamboozling himself now into forgetting that he has been discredited to the point that PBS last month, after hiring him as an analyst for a Democratic debate, had to pull back under fire.
A long-time liar for Rudy Giuliani, Luntz has no official place in this campaign. But he no doubt is in a closet somewhere, churning out truthful lies to make America’s Mayor look Reaganesque but not like Reagan, devising a culturally conservative message for his cross-dressing candidate and floating pipe-dream plans for how the Republicans can hold on to the White House with even bigger lies than Bush and Cheney could invent.
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