Hillary's Hallmark Card to Voters

On the eve on Super Tuesday, the Clinton campaign will be airing the longest election commercial ever--an hour-long segment of a "town meeting" on the Hallmark cable channel that will continue for another 30 minutes online.

With so many voters going to the polls on February 5th, it was inevitable that candidates would have to use national advertising to reach them. No word of what Obama, McCain and big-bucks Romney will do, but the long-form Clinton approach is much more promising than sound-bite attack ads.