It's a little like watching your prim maiden aunt get sloshed at Thanksgiving dinner to see Newsweek hiring Markos Moulitsas and Karl Rove as contributors. Cutesy can be embarrassing.
For the Kos founder, the question of being co-opted comes up in much the way the MSM glommed on to the hippies in the 1960s and packaged their rebellion out of existence. Moulitsas will have to be careful to preserve his edge.
Rove is another kettle of stale fish. Instead of letting him slink away after poisoning American politics, here he comes as Elder Statesman to pontificate in a magazine owned by the heirs of Kay Graham, who backed Woodward and Bernstein in taking down Nixon's White House illegality.
What next? Is Time dickering to sign up Dick Cheney after January 2009?